A logo is the foundation of a graphic identity and designed as a representative mark or symbol of the university. An effective logo serves two important purposes: it must be easily recognizable and it must convey a message. A logo becomes increasingly recognizable when it is used frequently and consistently.
Below are several versions of the logos that are affiliated with DSU. These logos can be downloaded and are available for use.
DSU encourages all departments, affiliates and vendors to comply with the below guidelines to embrace the identity system with pride and enthusiasm.
For questions, please contact the Office of University Relations at (701) 483-2787
The Dickinson State University logo should be displayed in a size that is both readable and aesthetically pleasing. Caution should be taken to ensure the elements are not indistinguishable or illegible when printed.
To preserve the identity of DSU and promote a consistent brand image, the logo must remain unaltered. As a trademark symbol of DSU, it should be though of as a graphic element.
The logo should be scaled proportionately at all times. No part of the logo should be altered in any way that changes its original design. Additional shapes or designs should not be added to the logo. The logo should not be combined with any other graphic forms or become part of another graphic/logo. The logo may not be used as part of a word in an affiliate logo. It was designed to stand on its own and represent DSU.
Users are encouraged to incorporate the DSU logo whenever possible.
When reproducing the logo, the following apply:
Official Colors: Black, white, gray (50% black) and DSU Blue (PMS 288)
Four-color process match: C=100, M=67, Y=0, and K=23
Dickinson State University adopted an official seal in 1918. Today, it is used as an insignia for special situations where a traditional collegiate seal is required for legal reasons, (e.g., legal documents, contracts) or as a matter of custom (e.g., diplomas, awards, certificate, rings). The seal consists of the university name, location and year of founding, along with a graphic representing May Hall, the most recognizable building on campus.
When used, the seal will be subject to the same conditions as the logo and will not appear as an identifying symbol along with the logo.
The Blue Hawk Booster Club logo is acceptable for use in athletic promotion and team identity only. The Blue Hawk and Booster Club words may be removed so the hawk stands alone. The university discourages the use of other logos of identifying marks for entities within the institution.
The Buster logo is acceptable for use in DSU informal promotion and identity only.
The Business Challenge logo is acceptable for use in Business Challenge promotion and identity only.
The Heart River Writers’ Circle logo is acceptable for use in Heart River Writers’ Circle promotion and identity only.
The Strom Center for Entrepreneurship and Innovation logo is acceptable for use in Strom Center promotion and identity only.
The Theodore Roosevelt Honors Leadership logo is acceptable for use in Theodore Roosevelt Honors Leadership Program promotion and identity only.