DICKINSON STATE UNIVERSITY
                                                BRAND AND GRAPHIC STANDARDS

 

 

A logo is the foundation of a graphic identity and designed as a representative mark or symbol of the university.  An effective logo serves two important purposes: it must be easily recognizable and it must convey a message.  A logo becomes increasingly recognizable when it is used frequently and consistently. 

Below are several versions of the logos that are affiliated with DSU.  These logos can be downloaded and are available for use.

 

DSU encourages all departments, affiliates and vendors to comply with the below guidelines to embrace the identity system with pride and enthusiasm.

 

For questions, please contact the Office of University Relations at (701) 483-2787. 

 

DSU Signature Logo

The Dickinson State University logo should be displayed in a size that is both readable and aesthetically pleasing.  Caution should be taken to ensure the elements are not indistinguishable or illegible when printed.

 

To preserve the identity of DSU and promote a consistent brand image, the logo must remain unaltered.  As a trademark symbol of DSU, it should be though of as a graphic element.

 

The logo should be scaled proportionately at all times. No part of the logo should be altered in any way that changes its original design.  Additional shapes or designs should not be added to the logo. The logo should not be combined with any other graphic forms or become part of another graphic/logo.  The logo may not be used as part of a word in an affiliate logo. It was designed to stand on its own and represent DSU.

 

Users are encouraged to incorporate the DSU logo whenever possible.

 

When reproducing the logo, the following apply:

Official Colors:  Black, white, gray (50% black) and DSU Blue (PMS 288)

                         Four-color process match: C=100, M=67, Y=0, and K=23

 

                                                        

                          Download as eps file                                      Download as eps file                 

                          Download as jpg file                                       Download as jpg file

                          Download as gif file                                        Download as gif file     

                          Download as pdf file                                       Download as pdf file

 

DSU Seal

Dickinson State University adopted an official seal in 1918.  Today, it is used as an insignia for special situations where a traditional collegiate seal is required for legal reasons, (e.g., legal documents, contracts) or as a matter of custom (e.g., diplomas, awards, certificate, rings). The seal consists of the university name, location and year of founding, along with a graphic representing May Hall, the most recognizable building on campus.

 

When used, the seal will be subject to the same conditions as the logo and will not appear as an identifying symbol along with the logo.

                                               

                         Download as eps file                                   Download as eps file      
                         Download as jpg file                                    Download as jpg file

                         Download as gif file                                     Download as gif file
                         Download as pdf file                                    Download as pdf file 

 

Alumni Association Logo 

 

The Alumni Association logo is acceptable for use in Alumni promotion and identity only.

              
 

                                                 

 

                        Download as eps file                                  Download as eps file

                        Download as jpg file                                   Download as jpg file

                        Download as gif file                                    Download as gif file
                        Download as pdf file                                   Download as pdf file

 

Arts Roundup Logo

 

The Arts Roundup logo is acceptable for use in Arts Roundup promotion and identity only.

 

                                          

 

                        Download as eps file                                    Download as a eps file
                        Download as jpg file                                     Download as a jpg file
                        Download as gif file                                      Download as a gif file
                        Download as pdf file                                     Download as a pdf  file

 

Blue Hawk Booster Club Logo

 

The Blue Hawk Booster Club logo is acceptable for use in athletic promotion and team identity only.  The Blue Hawk and Booster Club words may be removed so the hawk stands alone.  The university discourages the use of other logos of identifying marks for entities within the institution.  

 

                                             

                      Download as eps file                                      Download as eps file
                      Download as jpg file                                       Download as jpg file
                      Download as gif file                                        Download as gif file
                      Download as pdf file                                       Download as pdf file

 

Buster Logo

 

The Buster logo is acceptable for use in DSU informal promotion and identity only.

 

                                         

 

                      Download as eps file                                      Download as eps file
                      Download as jpg file                                       Download as jpg file
                      Download as gif file                                        Download as gif file
                      Download as pdf file                                       Download as pdf file

 

 

Business Challenge Logo

 

The Business Challenge logo is acceptable for use in Business Challenge promotion and identity only.

 

                                             

                       Download as eps file                                  Download as eps file                     
                       Download as jpg file                                   Download as jpg file
                       Download as gif file                                    Download as gif file
                       Download as pdf file                                   Download as pdf file

 

Foundation Logo

 

The Foundation logo is acceptable for use in Foundation promotion and identity only.

 

                                                 

 

                       Download as eps file                                   Download as eps file         
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                       Download as gif file                                     Download as gif file                        
                       Download as pdf file                                    Download as pdf file                 

 

Hawks Point Logo

 

The Hawks Point logo is acceptable for use in Hawks Point promotion and identity only.

 

                                                                 

                      Download as eps file                                  Download as eps file                       
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                      Download as gif file                                    Download as gif file                            
                      Download as pdf file                                   Download as pdf file                    

 

Heart River Writers’ Circle Logo

 

The Heart River Writers’ Circle logo is acceptable for use in Heart River Writers’ Circle promotion and identity only.

 

                                         

 

                      Download as eps file                                   Download as eps file
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                      Download as gif file                                     Download as gif file
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Strom Center for Entrepreneurship and Innovation Logo

 

The Strom Center for Entrepreneurship and Innovation logo is acceptable for use in Strom Center promotion and identity only.

 

                                         

                       Download as eps file                                   Download as eps file                       
                       Download as jpg file                                    Download as jpg file
                       Download as gif file                                     Download as gif file                               
                       Download as pdf file                                    Download as pdf file                                 

 

Theodore Roosevelt Honors Leadership Program Logo

 

The Theodore Roosevelt Honors Leadership logo is acceptable for use in Theodore Roosevelt Honors Leadership Program promotion and identity only.

 

                                       

                        Download as eps file                                Download as eps file

                        Download as jpg file                                 Download as jpg file
                        Download as gif file                                  Download as gif file

                        Download as pdf file                                 Download as pdf file

 

Yuletyme Logo

 

The Yuletyme logo is acceptable for use in Yuletyme promotion and identity only.

 

                                                              

                         Download as eps file                                   Download as eps file       
                         Download as jpg file                                    Download as jpg file                         
                         Download as gif file                                     Download as gif file
                         Download as pdf file                                    Download as pdf file